retrato_RR_web01A successful product/service is the result of the interpretation of innumerable variables, tangible and intangible, technical and human. With education in Engineering, Design and the experience gained over the years reflects Ricardo Rangel quest to solve the complex problems of management and product development in the Contemporary Market.
Master Strategic Design RSP – conclusion 2007
Istituto Europeo di Design IED (São Paulo – Brazil)

Bachelor’s Mechanical Engineering – conclusion 2002
Escola de Engenharia Mauá (São Paulo – Brazil)

Bachelor’s Industrial Design – Product Design – conclusion 2001
Fundação Armando Álvares Penteado FAAP (São Paulo – Brazil)

engineering – design – product development – strategic consulting

Professional Experience
Ricardo Rangel Industrial Design (jan 2015 – Actual)
Founder – Head Engineering & Design

Apron&Co. Founder (jan 2012 – dez 2017)
Responsible for developing the corporate identity, art direction, product design and development of suppliers of Apron&Co products. Apron&Co is a brand focused in housewares, gifts and textiles accessories.

Athié Wohnrath, Design Manager (jan 2009 – dez 2015)
Responsible for creation of Athié Wohnrath product design area, design and consulting projects such as task chairs development, office furniture systems, lightning and other office/home accessories. Athié Wohnrath is the leading architecture and office interior design firm in Brazil.

Instituto Mauá de Tecnologia, Industrial Design graduation teacher (jan 2009 – dez 2011)

Istituto Europeo di Design – IED, Master Strategic Design – Invited teacher (jan 2009 – dez 2010)

Artiun Arquitetura e Engenharia, Design Manager (mai 2007 – mai 2009)
Responsible for creation of Artiun product design area, design and consulting projects such as office furniture systems, lightning and other office/home accessories.

Embraer Executive Jets, Guest Speaker / Consultancy (jul 2006 – jul 2006)
Presentation on Luxury Management and interior design executive jet customization for Embraer design and market strategy teams at the company’s headquarters in São José dos Campos.

PENALTY – CAMBUCI S.A, Consultancy (ago 2005 – ago 2005)
Design consulting project for developing a new line of running shoes and damping system for PENALTY sport goods brand.

SMARTtech Serviços e Sistemas Ltda, FEA Simulation (jun 2003 – ago 2004)
Responsible for the technical support of FEA simulation softwares distributed by SMARTtech: ANSYS, ALTAIR HyperWorks and Fluent-CFD. Also, I worked in consulting projects such as product design, structural analysis and component optimization.

General Motors do Brasil, Product Engineering Trainee (jan 2002 – dez 2002)
Product Design CAD: Training in Unigraphics, development of automotive components, 3D modeling, design and technical drawings/documentation. Finite Elements Analysis FEA / CAE Structural Analysis Group: Building of CAE models, analysis of finite elements of automotive components and technical reports (in English)

Awards, Articles and Expositions
2019. Launch of Tok&Stok COLAB modular soft seating.
2019. MOSP lounge chair, awarded “Best in Show”, Abimad Fair, São Paulo.
2018. Guest speaker exploring the theme: “The Future of Industries and the Role of Design”, during the ForMóbile fair.
2017. Member of the judging committee, and host of the 12 Tok&Stok Student Design Award Ceremony.
2017. Member of the judging committee of the 31st Design Award of Museu da Casa Brasileira.
2017. Participation at High Design Home & Office Expo Fair. (stand A-09 Studio High).
2017. Launch of Tok&Stok Home Studio System.
2016. Participation at High Design Home & Office Expo Fair.
2016. Tok&Stok Connection Office System – Award winning at 20th Salão Design Móvel Sul Award.
2015. Launch of Tok&Stok Connection Office System.
2015. Cavaletti PRO selected for exibition DESIGN PARA TODOS at Bienal Brasileira de Design 2015.
2014. 15th Office Solution: Exposition of Novara Merano line, PLUS/Slim power & data system and Cavaletti PRO and MAIS task chair line.
2013. Participation in 7th Rosenbaum Fair with Apron&Co. products.

2012. Participation in 24th Paralela Gift fair with Apron&Co’s stand. Official launching of Apron&Co. brand.
2012. 14th Office Solution: Launching of Novara Merano line, PLUS power & data system and Cavaletti PRO task chair line.
2010. 13th Office Solution: Launching of Slim power & data system and Cavaletti MAIS task chair line.
2006. Mesa Neco – Award winning design at 20th Design Award of Museu da Casa Brasileira (
2006. Design Exhibition ADP – House & Gift Fair 2006 and House & Gift Fair Sul 2006. Exposition of products.
2005. Participation at 2nd Mostra de Decoração e Design GRIFES & DESIGN (2005). Exhibition and launch of START console.
2005. Invited designer – Furniture Innovation Industry Project – Projeto de Inovação da Indústria Moveleira – PIMM (Arapongas – Paraná). Exhibition and launch of NECO table.
2002. Highlight at 4th Mitsubishi Motors International Design Competition performed in Japan.
2001. Finalist of 2nd Samsung Design Awards 2001 (Industrial design category – Urban Transportation).
2001. Finalist of Volkswagen Design Awards 2001.